For today@s B2B marketers, the ability to understand and use technology is a basic survival skill. Marketers now work in an always-on, highly connected world where buyers call the shots, deciding where, when, and how they will interact with vendors.With the right technology, it@s possible to identify these buyers, and to build meaningful and profitable relationships with them.This guide to understanding emerging marketing technologies will help you cut through the clutter and complexity of today@s...
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